These requirements are outdated. Current requirements can be found here
General requirements
Click-URL, images and text relevant for the advertising message must be provided.
No abstract, animated, low-quality images with compression artifacts or containing text will be accepted.
The dot should not be added to the end of the title.
The image size must be up to 50KB, acceptable image formats – jpeg, png.
Images must be unframed.
Texts must be written in lower-case letters (except where rules of the Russian language provide otherwise), without repeated punctuation marks in the text ('?', '!', etc.) or abstract slogans or exaggerations.
The Click-URL must lead strictly to the page of the Customer's (advertiser's) web resource with the relevant content.
Requirements to image and text size
|
Platform |
Format name |
Location |
Image, width x height |
Heading, number of symbols | Description, number of symbols |
|
Lenta.ru |
Native first |
In main pages of the site, sections, in first screens |
96×64 |
60 | 150 |
|
Native second |
In main pages of the site, sections, in second screens |
300х200 |
60 | 80 | |
|
In-Page Native |
In articles, news |
96×64 |
60 | 150 | |
|
Partner materials |
In first screens |
300×195 |
35 | 35 | |
|
Gazeta.ru |
Native first |
In main pages of the site, sections, in first screens |
100×70 |
25 | 80 |
|
In-Page Native |
In articles, news |
160×90 |
55 | 210 | |
|
TGB |
Under the news feed, in second screens |
100×70 |
25 | 80 | |
|
Championat.com |
Native first Native Footer |
In main pages of the site, sections, in first screens; Under articles, news |
360х240 |
от 60 до 90 | от 80 до 160 |
|
In-Page Native |
In articles, news |
120×90 |
25-60 | 35-150 | |
|
Afisha.ru |
Native first |
In main pages of the site, sections, in first screens |
280х140 |
80 | no |
|
In-Page Native |
In articles, news |
285x150 |
100 | no | |
|
Native Footer |
Under articles, news |
450x270 |
80 | no | |
|
Афиша Daily |
Native second |
In main pages of the site, sections, in second screens |
1000x1000 |
72 | 170 |
|
In-Page Native |
In articles, news |
300x157 |
72 | 120-170 | |
|
Eda.ru |
Native first Native second Native Footer |
In main pages of the site, sections, in first and second screens; under articles, news |
300×300 (not show in main pages of the site, sections, in first screens) |
70 | 200 |
|
Livejournal |
Native first |
In main pages of the site, sections, in first screens |
750х500 |
60 | no |
|
Native second |
In main pages of the site, sections, in second screens |
750х500 |
60 | no | |
|
Native Footer |
Under articles, news |
750х188 |
60 | 45 | |
|
Rambler.ru |
Native first |
In main pages of the site, sections, in first screens |
135х85 |
35 | no |
|
Native second |
In main pages of the site, sections, in second screens |
295х155 |
25 | 80 | |
|
news.rambler.ru auto.rambler.ru woman.rambler.ru sport.rambler.ru kino.rambler.ru weekend.rambler.ru finance.rambler.ru travel.rambler.ru doctor.rambler.ru |
Native first Native second |
In main pages of the site, sections, in first screens |
300х200 |
37 | no |
|
In-Page Native |
In articles, news |
300x195 |
59 | no | |
|
Native Footer |
Under articles, news |
300x170 |
59 | no | |
|
horoscopes.rambler.ru |
Native first |
In main pages of the site, sections, in first screens |
280×182 |
59 | no |
|
Native second |
In main pages of the site, sections, in second screens |
280×182 |
59 | no | |
|
In-Page Native |
In articles, news |
300×145 |
59 | no | |
|
Native Footer |
Under articles, news |
80×80 |
59 | 150 | |
|
beat.rambler.ru |
Native first |
In main pages of the site, sections, in first screens |
300x165 |
60 | no |
|
Native second |
In main pages of the site, sections, in second screens |
300x165 |
60 | no | |
|
Autorambler.ru |
Native first |
In main pages of the site, sections, in first screens |
228x140 |
70 | 120 |
|
Native second |
In main pages of the site, sections, in second screens |
410x231 |
60 | 120 | |
|
In-Page Native |
In articles, news |
300х170 |
120 | no | |
|
Native Footer |
Under articles, news |
250x140 |
70 | 120 | |
|
Quto.ru |
Native first |
In main pages of the site, sections, in first screens |
200×150 |
25 | 50 |
|
Native second |
In main pages of the site, sections, in second screens |
200×150 |
25 | 50 | |
|
Native Footer |
Under articles, news |
235х157 |
45 | 200 | |
|
Motor.ru |
Native first Native second |
In main pages of the site, sections, in first and second screens |
792х528 |
28 | 72 |
|
In-Page Native |
In articles, news |
168х112 |
55 | no | |
|
Native Footer |
Under articles, news |
420х280 |
28 | 72 | |
|
Wmj.ru |
Native first |
In main pages of the site, sections, in first screens |
395х280 |
45 | no |
|
Native second |
In main pages of the site, sections, in second screens |
252x150 |
45 | no | |
|
In-Page Native |
In articles, news |
125х125 |
45 | no | |
|
Native Footer |
Under articles, news |
260х130 |
45 | no | |
|
Passion.ru |
Native first |
In main pages of the site, sections, in first screens |
260х260 |
45 | no |
|
Native second |
In main pages of the site, sections, in second screens |
260х156 |
55 | no | |
|
In-Page Native |
In articles, news |
100х66 |
45 | no | |
|
Native Footer |
Under articles, news |
260х156 |
120 | no | |
|
Moslenta.ru |
Native first |
In main pages of the site, sections, in first screens |
600x360 |
50 | 50 |
|
Native second |
In main pages of the site, sections, in second screens |
600x360 |
50 | 50 | |
|
In-Page Native |
In articles, news |
600x360 |
50 | no | |
|
Native Footer |
Under articles, news |
600x360 |
50 | 50 | |
|
Letidor |
Native first Native second Native Footer In-page Native |
In main pages of the site, sections, in first and second screens under articles, news |
270×165 |
70 | 120 |
|
Ferra.ru |
Native first |
In main pages of the site, sections, in first screens |
300×180 |
60 | no |
|
Sectermag |
Native first Native second |
In main pages of the site, sections, in first and second screens |
560х336 |
60 | 60 |
|
In-Page Native |
In articles, news |
180х180 |
64 | no | |
|
Native Footer |
Under articles, news |
600х360 |
100 | 100 |
- These requirements are supplement the General requirements to ad placements.
- The placement can only be guaranteed if the ad materials, that fully meet the requirements, was submitted at least in five working days before the start of the ad campaign.
