Requirements to image and text size
For packages
For placement on certain sites
General requirements
Click-URL, images and text relevant for the advertising message must be provided.
No abstract, animated, low-quality images with compression artifacts or containing text will be accepted.
The dot should not be added to the end of the title.
Only texts necessary to comply with the requirements of the law 'On Advertising' may be placed in the images. These texts should not occupy more than 30% of the image area
The image size must be up to 50KB, acceptable image formats – jpeg, png.
It is necessary to take into account the possible overlap of the image in its corners (the marking 'Advertising' and information about the advertiser), and the main information about the advertised product should be placed in the center of the creative. The label 'Advertising' and information about the advertiser are usually placed in the corners of the creative, on top of the image.
The caption 'Advertisement' is usually placed in one corner of the creative, on top of the image.
Images must be unframed.
Texts must be written in lower-case letters (except where rules of the Russian language provide otherwise), without repeated punctuation marks in the text ('?', '!', etc.) or abstract slogans or exaggerations.
The Click-URL must lead strictly to the page of the Customer's (advertiser's) web resource with the relevant content.
Requirements to image and text size
For packages
For packages that include multiple sites, you must provide:
- images - three options with different sizes:
1х1 - 480x480
3х2 - 480x320
2х1 - 480x240
- title text - three different lengths:
20-30 characters
31-60 characters
61-100 characters
- description text - four different lengths:
25-40 characters
41-60 characters
61-100 characters
101-150 characters
For placement on certain sites
The requirements for individual sites are shown in the table below.
Platform | Format name | Location | Image | Title text | Description text |
Lenta.ru | Native recommendation | In recomendation block | 480x320 | 31-60 characters | 61-100 characters |
Native first | In main pages of the site, sections, in first screens | 480x320 | 31-60 characters | 101-150 characters | |
Native second | In main pages of the site, sections, in second screens | 480x320 | 31-60 characters | 61-100 characters | |
In-Page Native | In articles, news | 480x320 | 31-60 characters | 101-150 characters | |
Gazeta.ru | Native recommendation | In recomendation block | 480x240 | 31-60 characters | no description |
Native first | In main pages of the site, sections, in first screens | 480x320 | 20-30 characters | 61-100 characters | |
In-Page Native | In articles, news | 480x320 | 31-60 characters | 101-150 characters | |
Championat.com | Native recommendation | In recomendation block | 480x320 | 31-60 characters | no description |
Native first | In main pages of the site, sections, in first screens | 480x320 | 31-60 characters | 101-150 characters | |
Native Footer | Under articles, news | 480x320 | 31-60 characters | 101-150 characters | |
In-Page Native | In articles, news | 480x320 | 31-60 characters | 61-100 characters | |
Afisha.ru | Native first | In main pages of the site, sections, in first screens | 480x320 | 61-100 characters | no description |
In-Page Native | In articles, news | 285x150 | 61-100 characters | no description | |
Native Footer | Under articles, news | 480x240 | 31-60 characters | no description | |
Афиша Daily | Native second | In main pages of the site, sections, in second screens | 480x480 | 61-100 characters | no description |
In-Page Native | In articles, news | 480x240 | 31-60 characters | 61-100 characters | |
Native Footer | Under articles, news | 480x240 | 61-100 characters | no description | |
Eda.ru | Native first | In main pages of the site, sections, in first screens | no picture | 31-60 characters | 41-60 characters |
Native second | In main pages of the site, sections, in second screens | 480x480 | 61-100 characters | 101-150 characters | |
Native Footer | Under articles, news | 480x480 | 61-100 characters | 101-150 characters | |
Livejournal | Native first | In main pages of the site, sections, in first screens | 480x320 | 31-60 characters | no description |
Native second | In main pages of the site, sections, in second screens | 480x320 | 31-60 characters | no description | |
Native Footer | Под статьями, новостями | 480x320 | 31-60 characters | 101-150 characters | |
Rambler.ru | Native first | In main pages of the site, sections, in first screens | 480x320 | 20-30 characters | no description |
Native second | In main pages of the site, sections, in second screens | 480x240 | 20-30 characters | 61-100 characters | |
news.rambler.ru auto.rambler.ru woman.rambler.ru sport.rambler.ru kino.rambler.ru weekend.rambler.ru finance.rambler.ru travel.rambler.ru doctor.rambler.ru |
Native recommendation | In recomendation block | 480x240 | 31-60 characters | no description |
Native first | In main pages of the site, sections, in first screens | 480x320 | 31-60 characters | no description | |
Native second | In main pages of the site, sections, in second screens | 480x360 | 31-60 characters | no description | |
Native third | In articles, news in first screens | 480x320 | 20-30 characters | no description | |
In-Page Native | In articles, news | 480x320 | 31-60 characters | no description | |
Native Footer | Under articles, news | 480x320 | 31-60 characters | no description | |
beat.rambler.ru | Native first | In main pages of the site, sections, in first screens | 480x320 | 31-60 characters | no description |
Native second | In main pages of the site, sections, in second screens | 480x320 | 31-60 characters | no description | |
horoscopes.rambler.ru | Native first | In main pages of the site, sections, in first screens | 480x320 | 31-60 characters | no description |
Native second | In main pages of the site, sections, in second screens | 480x320 | 31-60 characters | no description | |
Native third | In articles, news in first screens | 480x320 | 20-30 characters | no description | |
In-Page Native | In articles, news | 480x240 | 31-60 characters | no description | |
Native Footer | In articles, news | 480x480 | 31-60 characters | 101-150 characters | |
Autorambler.ru | Native first | In main pages of the site, sections, in first screens | 480x320 | 61-100 characters | 101-150 characters |
Native second | In main pages of the site, sections, in second screens | 480x320 | 31-60 characters | 101-150 characters | |
In-Page Native | In articles, news | 480x320 | 61-100 characters | no description | |
Native Footer | Under articles, news | 480x320 | 61-100 characters | 101-150 characters | |
Quto.ru | Native first | In main pages of the site, sections, in first screens | 480x320 | 20-30 characters | 41-60 characters |
Native second | In main pages of the site, sections, in second screens | 480x320 | 20-30 characters | 41-60 characters | |
Native Footer | Under articles, news | 480x320 | 31-60 characters | 101-150 characters | |
Motor.ru | Native first | In main pages of the site, sections, in first screens | 480x320 | 20-30 characters | 61-100 characters |
Native second | In main pages of the site, sections, in second screens | 480x320 | 20-30 characters | 61-100 characters | |
In-Page Native | In articles, news | 480x320 | 31-60 characters | no description | |
Native Footer | Under articles, news | 480x320 | 31-60 characters | 101-150 characters | |
Wmj.ru | Native first | In main pages of the site, sections, in first screens | 480x320 | 31-60 characters | no description |
Native second | In main pages of the site, sections, in second screens | 480x320 | 61-100 characters | no description | |
In-Page Native | In articles, news | 480x480 | 31-60 characters | no description | |
Native Footer | Under articles, news | 480x320 | 31-60 characters | no description | |
Passion.ru | Native first | In main pages of the site, sections, in first screens | 480x480 | 31-60 characters | no description |
Native second | In main pages of the site, sections, in second screens | 480x480 | 31-60 characters | no description | |
In-Page Native | In articles, news | 480x320 | 31-60 characters | no description | |
Native Footer | Under articles, news | 480x320 | 61-100 characters | no description | |
Letidor | Native first | In main pages of the site, sections, in first screens | 480x320 | 61-100 characters | 101-150 characters |
Native second | In main pages of the site, sections, in second screens | 480x320 | 361-100 characters | 101-150 characters | |
In-Page Native | In articles, news | 480x320 | 31-60 characters | no description | |
Native Footer | Under articles, news | 480x320 | 61-100 characters | 101-150 characters | |
Ferra.ru | Native first | In main pages of the site, sections, in first screens | 480x320 | 31-60 characters | no description |
Native second | In main pages of the site, sections, in second screens | 480x320 | 31-60 characters | no description | |
In-Page Native | In articles, news | 480x480 | 31-60 characters | no description | |
Sectermag | Native first | In main pages of the site, sections, in first screens | 480x320 | 31-60 characters | no description |
Native second | In main pages of the site, sections, in second screens | 480x320 | 31-60 characters | no description | |
In-Page Native | In articles, news | 480x480 | 61-100 characters | no description | |
Native Footer | Under articles, news | 480x320 | 61-100 characters | 61-100 characters | |
Indicator | Native first | In main pages of the site, sections, in first screens | 480x320 | 31-60 characters | no description |
Native second | In main pages of the site, sections, in second screens | 480x320 | 31-60 characters | no description | |
In-Page Native | In articles, news | 480x240 | 31-60 characters | no description | |
Native Footer | Under articles, news | 480x320 | 31-60 characters | no description | |
Moslenta.ru | Native first | In main pages of the site, sections, in first screens | 480x320 | 31-60 characters | no description |
Native second | In main pages of the site, sections, in second screens | 480x320 | 31-60 characters | no description | |
In-Page Native | In articles, news | 480x320 | 20-30 characters | no description | |
Native Footer | Under articles, news | 480x320 | 31-60 characters | no description |
The design of the site (background, colors, fonts, composition and location of elements, etc.) is fixed and can not be configured at the client's request.
The advertiser provides ready-made texts, the site, according to its internal editorial policy, checks/approves the ready-made text, and reserves the right to refuse placement in case of non-compliance with the internal rules and policies without explaining the reasons.
- These requirements are supplement the General requirements to ad placements.
- The placement can only be guaranteed if the ad materials, that fully meet the requirements, was submitted at least in five working days before the start of the ad campaign.