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Requirements in Russian here / Требования на русском языке здесь.

1. General description of the format
2. The width and height of the creative
3. File size limits
4. Implementation specifications
5. Creative validation

1. General description of the format

E-Com Video is a video format with product offers that allows you to go to the purchase of a product or service immediately after watching the video. The main part of the creative consists of the advertiser's logo, test description, video and four product offers. When you click on the video, title, or 'More' button, a full-screen part of the creative opens with a list of all product offers and their description. The list of all product offers can be closed by clicking on the 'cross'.

The video automatically plays when it hits the visible part of the browser.
If automatic video playback does not start due to browser or device restrictions, you can start playing by pressing the start button. The video plays once and stops. Repeat playback is possible by explicitly pressing the replay button. The sound in the video is turned off by default, but can be turned on by pressing the sound button.

2.The width and height of the creative

Width: min - 300px, max - 450px.

Height: min - 300px, max - 500px.

When opening the full-screen part width and height of the creative are 100%x 100%.

3. File size limits

The total weight of the videos and images must not exceed - до 1.5 MB.

If creative is provided in the form of ZIP file archive, the above requirements remain in effect. The weight of the ZIP file does not matter.

4. Implementation specification

You must provide:

  1. The advertiser's logo is 110x110 pixels.
  2. The title - up to 50 characters.
  3. Description – up to 50 characters.
  4. The URL of the link to the advertiser's site.
  5. The text of the C-t-A button.
  6. Video file:
    • aspect ratio-16:9
    • width resolution - from 300 to 640px
    • video duration - up to 15 seconds
    • file format - mp4
  7. For each of the product offers (from 4 to 20 pieces):
    • Image - 300x300 pixels. Acceptable image formats are PNG or JPG. It is not recommended to place texts on the image.
    • The text of the product description - from 25 to 45 characters.
    • Price - up to 20 characters.
    • The URL of the link to the advertiser's site.

To place legal information (if necessary), you can use a separate image with a size of 300x300px, which will be shown after the end of the display of the main product offers.


  • These requirements are supplement the General requirements to ad placements.
  • The placement can only be guaranteed if the ad materials, that fully meet the requirements, was submitted at least in five working days before the start of the ad campaign.