General requirements

Click-URL, images and text relevant for the advertising message must be provided.

No abstract, animated, low-quality images with compression artifacts or containing text will be accepted.

The image size must be up to 100KB, acceptable image formats – jpeg, png.

Images must be unframed.

Texts must be written in lower-case letters (except where rules of the Russian language provide otherwise), without repeated punctuation marks in the text ('?', '!', etc.) or abstract slogans or exaggerations.

The Click-URL must lead strictly to the page of the Customer's (advertiser's) web resource with the relevant content.

Requirements to image and text size

• These requirements are supplement the General requirements to ad placements.
• The placement can only be guaranteed if the ad materials, that fully meet the requirements, was submitted at least in five working days before the start of the ad campaign.