General requirements

Click-URL, images and text relevant for the advertising message must be provided.

No abstract, animated, low-quality images with compression artifacts or containing text will be accepted.

The dot should not be added to the end of the title.

Only texts necessary to comply with the requirements of the law 'On Advertising' may be placed in the images. These texts should not occupy more than 30% of the image area.

The image size must be up to 50KB, acceptable image formats – jpeg, png.

It is necessary to take into account the possible overlap of the image in its corners (the marking 'Advertising' and information about the advertiser), and the main information about the advertised product should be placed in the center of the creative. The label 'Advertising' and information about the advertiser are usually placed in the corners of the creative, on top of the image.

The caption 'Advertisement' is usually placed in one corner of the creative, on top of the image.

Images must be unframed.

Texts must be written in lower-case letters (except where rules of the Russian language provide otherwise), without repeated punctuation marks in the text ('?', '!', etc.) or abstract slogans or exaggerations.

The Click-URL must lead strictly to the page of the Customer's (advertiser's) web resource with the relevant content.

Requirements to image and text size

• These requirements are supplement the General requirements to ad placements.
• The placement can only be guaranteed if the ad materials, that fully meet the requirements, was submitted at least in five working days before the start of the ad campaign.